In the digital age, news spreads faster than ever.
If a company anticipates and acts quickly on a marketing opportunity, it can gain a strategic advantage over its competition. Public relations (PR), often referred to as strategic media relations, is a tactical tool that can help companies create unique marketing opportunities and grow their brand awareness. PR can time and position a message to stand out amidst the thousands of ads and competing messages customers see every day.
Even the most compelling content needs to be marketed in a way that is relevant and timely.
Besides tailoring a message for different segments of the media, a savvy PR team knows how to research each media outlet and its demographic as well as specific reporters and their beats. In combination with a multi-channel digital marketing strategy, clients gain extensive media exposure.
Public relations demand consistency, and ultimately a successful strategy is a cumulative one.
The strategic media relations team at RB can:
If you’re not sure your message is reaching its intended audience, and would like to learn how RB’s public relations team can help, contact us.