public relations

How are you getting your message out there?

In the digital age, news spreads faster than ever.

If a company anticipates and acts quickly on a marketing opportunity, it can gain a strategic advantage over its competition. Public relations (PR), often referred to as strategic media relations, is a tactical tool that can help companies create unique marketing opportunities and grow their brand awareness. PR can time and position a message to stand out amidst the thousands of ads and competing messages customers see every day.

Even the most compelling content needs to be marketed in a way that is relevant and timely.

Besides tailoring a message for different segments of the media, a savvy PR team knows how to research each media outlet and its demographic as well as specific reporters and their beats. In combination with a multi-channel digital marketing strategy, clients gain extensive media exposure.

Public relations demand consistency, and ultimately a successful strategy is a cumulative one.

The strategic media relations team at RB can:

  • Create and disseminate press releases to targeted local and regional media outlets
  • Build media lists which include local, state and national media for print, television, radio, emerging and new media
  • Maintain media outreach efforts to garner regular press placements and maximize client exposure
  • Secure media to cover and attend events
  • Create and manage a social media campaign for dissemination of key information, influencer outreach and buzz
  • Manage email marketing
  • Monitor the media and scan for industry-specific news coverage opportunities using platforms such as Help a Reporter Out (HARO)
  • Research and implement marketing partnerships
  • Coordinate local and corporate sponsorships, charitable tie-ins, celebrity endorsements or affiliations
  • Ghost- or guest-write blogs for brand awareness, thought leadership and engagement
  • Draft thoughtful comments on blogs, relevant websites and Quora questions

If you’re not sure your message is reaching its intended audience, and would like to learn how RB’s public relations team can help, contact us.

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