All content is not created equal

Skillful search engine optimization (SEO) can drive inbound marketing traffic to your content so that it achieves higher rankings in search. Using complex algorithms, search engines rank content based upon many factors; and without a basic understanding of SEO, the visibility and influence of content can be greatly diminished.

At RB, we know that content is of no value if people can’t consume it. We actively optimize the content we create for search and consider a multitude of aspects, some of which include:

  • Uniqueness
  • Graphic and multimedia components
  • Shareability
  • Crawlability
  • Keyword density, placement and emphasis
  • Logical idea flow
  • Alt text, title tags and meta descriptions
  • User experience

Unless content is optimized for search and considered in the context of an overall marketing strategy, it will miss the mark. For impactful digital marketing, SEO is not an afterthought but rather an integral part of the content creation process.

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