Social media is truly a unique digital marketing tool. The content is shareable, likeable, typically image-centric and open for comment. It can be just as important to know when to stay out of a conversation as when to join it. Even when content goes largely ignored, the perception of it and impact of the original post changes.
It’s no wonder so many companies struggle to manage their social media strategies, but it is an essential part of any impactful digital marketing plan. There’s a reason why the call to action over social icons shouts Connect With Us!
A powerful digital marketing lever, social media can:
At RB, we understand the nuances, risks and potential inherent in an interactive medium like social media. We will integrate social media into your digital marketing strategy, engage your audience and get people talking!